CLIENT: Springs Tavern & Grill, East Hampton, NY
Unpretentious, affordable, super friendly, and delicious — not the words that normally come to mind when going out in the Hamptons but Springs Tavern & Grill is terrific. I love this place and so does Martha Stewart, so that settles it. The end.
These two images below are unused comps from the creative development process for Springs Tavern. (The kids’ menu really needs to live, by the way).
CLIENT: L’ImprÉvu CafÉ et Bar, PARIS
For years there’s been only one rule for this charmingly hodgepodge-y bar in the Marais: just include the ever-present Jack Russell, Berko. That’s it. No branding, no official logo: just fun, ridiculous, and like the name of the place translates to: “unexpected.”
CLIENT: DINNER WITH FRIENDS, WATER MILL, NEW YORK
What’s Dinner with Friends about? It’s a relaxed private supper club in the Hamptons. What was the brief? Design a very simple, clean monogram with DWF. After many comps (about a thousand different vegetables, cheeses, and criss-crossed utensils to make the DWF) I finally went searching for vintage cutlery and came across an idea that could work for the “F”: a stylized fish knife I found on a Titanic memorabilia site!
creative development below
CREATIVE DEVELOPMENT FOR ________.
This are unused comps for a restaurant that never opened in Brooklyn. However, to protect their anonymity I changed the name of that restaurant to Rangoon Tea House, which is one of the best cafes in the entire world and is still very much in business in Rangoon and Bangkok.
CLIENT: Artisanal bistro, New York
Loved designing postcards for this now-defunct and much-beloved palace to all-things French. Best part? I was paid in cheese and champagne. I’m not kidding. I totally won that deal. God Almighty, one night it was a pot of bubbling kirsch-spiked cheese, a baguette, a slab of pate, and a magnum of Pol Roger (it wasn’t the Winston Churchill so don’t get too excited) and a pavolva.
CLIENT: Daniel Nardicio, New York
If you don’t recall seeing either of these logos at the East Village bar (where there was once a gigantic taxidermied moose head), there’s a reason: they closed, godbless’em.
CLIENT: overtures piano bar, london
I loved working on this rebranding, which sadly never saw the light of day — or even a dimly lit bar stool — since the clients decided to stick with Overture’s initial branding.